News

Whip Hand Cosmetics Founder Riese Lauriat Interviewed by Huffington Post

September 13, 2012 – Huffington Post

Read The Full Interview on Huffington Post

Whip Hand Cosmetics Included in WWD BEAUTY INC Profile of “Influential Emerging” Indie Cosmetics Brands to Watch

Featured Whip Hand Cosmetics products: Whip Hand Cosmetics Pure Pigment Loose Eyeshadows (from top to bottom) in Armed, Hello and Crush.

Read the Full Article Here (subscription required.)

Detroit-based cosmetics brand announces collaboration with Esum™ Brushes; Unveils full color cosmetics collection at New York City’s Largest Pro-Only Makeup and Beauty Trade Show

Whip Hand Cosmetics Featuring Model Nia Scott in the “Nia” Lip Gloss

There is beauty being created here in Detroit. And Art. And jobs. And hope. We want others to feel that.

Detroit, MI (PRWEB) May 10, 2012 Whip Hand Cosmetics™, the edgy, upstart Detroit-based cosmetics company is taking its first full collection of “Made in Detroit” color cosmetics and skin care products to The Makeup Show NYC, Booth 2F 22, May 13 – 14, 2012 at The Metropolitan Pavilion in New York City.

The mission: To prove that the Motor City not only produces automobiles, techno music and the best Coney dogs in the world, but also one-of-a-kind cosmetics that thrill and dazzle makeup professionals and cosmetics lovers alike.

“We chose The Makeup Show NYC to roll out Whip Hand Cosmetics’ color collection because not only is it the largest pro-only makeup and beauty event in New York City, but also because we wanted to expose one of the world’s epicenters of fashion and beauty to the incredible things that are happening in Detroit” says Riese Lauriat, Whip Hand Cosmetics Founder and Chief Makeup Artist. “There is beauty being created here in Detroit. And Art. And jobs. And hope. We want others to feel that.”

The Makeup Show NYC marks Whip Hand Cosmetics’ official entry into the cosmetics and beauty space.

All of Whip Hand Cosmetics’ color cosmetics are manufactured locally in Metro-Detroit in small lots. Lauriat prototypes new colors and products and then works with professional makeup artists and clients to field test the concepts, gather feedback and then tweak them prior to producing the final product.

Whip Hand Cosmetics will be unveiling more than 80 new cosmetics products at The Makeup Show NYC, including:

- More than 40 trend-setting eye pigments that give artists the ability to blend and differentiate their work like never before.

- 30 one-of-a-kind Crème Eyeshadows that match or complement the Whip Hand Cosmetics Pigment Collection colors.

- Six sumptuous Lip Crèmes that provide the ultimate in workability – in shades that can be built on each other, creating one-of-a-kind looks for lips.

- Six exclusive Crème Blushes

- Set The Stage Primer ™ – Professionally-formulated makeup primer designed to provide the perfect base for foundation and color application.

- The first products in Whip Hand Cosmetics’ skin care line, including its Strike It Rich! Deep Cleansing Face Oil™, CTRL+ALT+DELETE Makeup Remover™ and Give Good Face Rosewater Face Tonic and Toner™.

The company will also be debuting its Power Tools Vol. I™ Pro Makeup Brush Collection, a collaboration between Whip Hand Cosmetics, MuseBeauty.pro and Esum™ Brushes – the hottest new premium makeup artist brush on the market.

The Special Edition makeup brush set contains seven Esum™ brushes hand-picked by Lauriat to provide artists with the best tools to complement the unique properties of Whip Hand Cosmetics’ innovative crème eye, lip and face products. Power Tools Vol. I™ will be available for sale at the Whip Hand Cosmetics booth at The Makeup Show and will be bundled with a special Whip Hand Cosmetics Pro Skin Prep set.

“We’re especially thrilled about the Power Tools Vol. I by Esum makeup brush set,” said Lauriat. “We’ve been field testing Esum’s brushes for months and we’re blown away. Once artists and customers experience them, we think they’ll be fans for life. This is the kind of brush that will quickly become an essential in every good pro kit and we’re honored that Esum™ and MuseBeauty.pro agreed to collaborate on creating this first co-branded collection with Whip Hand Cosmetics.”
For more details about The Makeup Show NYC, visit http://www.themakeupshow.com
About Whip Hand Cosmetics

Whip Hand Cosmetics celebrates the depth and diversity of today’s modern, independent woman with luxury, professional makeup artist-quality cosmetics and face and body products made in the Detroit, by women for women. The company’s edgy film-noir and vintage pulp fiction-inspired marketing and advertising features both professional models and “everyday women” who exemplify the Whip Hand philosophy of confidence, strength, independence, intelligence and personal style.

Whip Hand Cosmetics’ products are only available at the Whip Hand Cosmetics online boutique at http://www.whiphandcosmetics.com; at professional makeup and beauty trade shows and through Whip Hand Cosmetics exclusive salons.

Follow Whip Hand Cosmetics on Twitter at http://www.twitter.com/@whiphandbeauty, on Facebook at http://www.facebook.com/whiphandcosmetics, and on Google+ at https://plus.google.com/102029555956311813935. Follow our fashion, beauty and cosmetics boards on Pinterest at http://www.pinterest.com/whiphandbeauty.

Media Contact

Matt Cardwell, Media Relations
Whip Hand Cosmetics
734-306-9531
mattcardwell(at)whiphandcosmetics(dot)com

Whip Hand Cosmetics To Make Industry Debut at The Makeup Show In New York City, May 13 -14, 2012

It’s official everyone: Whip Hand Cosmetics will be making its industry debut next month at The Makeup Show in NYC, May 13-14th.

We’ll be packing up our hottest new products, including our new, yet-to-be-introduced color cosmetics line, innovative new eye and lip products and something extra-special: “POWER TOOLS™ ” — Whip Hand’s new premium, pro-quality makeup brush collection (trust us, these brushes ROCK.)

Along with all of the great, yet-to-be-released product, we’ll also be bringing our new skincare line and some other special surprises for those of you who are attending the show.

You can find Whip Hand Cosmetics at Booth 2F-22.

The Makeup Show is the only PRO-only-driven makeup and cosmetics event in New York City, featuring top industry makeup  artists and pro-driven companies presenting the newest products, seminars, forums and hands-on workshops. The two-day, Pro-only event focuses on product, inspiration, education and community. Attendees will learn about the newest lines and product launches; explore makeup workshops and discover school programs. And of course, there is the juicy networking.

To register for the show, visit: http://www.themakeupshow.com/makeupshow/NY/tickets.html

See the Full List of Exhibitors at The Makeup Show NY 2012.

Don’t forget to follow Whip Hand Cosmetics on Twitter, Facebook, Instagram, Pinterest and Tumblr for behind the scenes info as we get ready to import a little Detroit Attitude to the Big Apple during The Makeup Show. We’ll also be posting updates and have some extra-special stuff for everyone, whether you can make the show or not.

This is gonna be fun. See you in New York in May!

Luxury cosmetics brand Whip Hand Cosmetics launches the “Fame Your Name” Cosmetics Naming Contest, which asks fans to name the company’s new makeup remover product. The Grand Prize winner’s name will be featured on the product and packaging.

FOR IMMEDIATE RELEASE

Who better to name your new cosmetic product then the people who are most passionate about makeup, beauty and fashion? And who better to promote alongside that new product than the next generation of up-and-coming beauty and fashion talent who developed the name?

Luxury cosmetics and beauty brand Whip Hand Cosmetics is launching the “Fame Your Name” Cosmetics Naming Contest, which asks makeup artists, cosmetics junkies, fashion designers, models, photographers, stylists, beauty and cosmetics bloggers and fans to help the edgy, up-and-coming, Detroit-based cosmetics and beauty company name its new makeup remover product.

In return, the Grand Prize recipient will have their winning name featured on the Whip Hand Cosmetics makeup remover product and packaging at the company’s official launch and debut at The International Makeup Artists Trade Show in New York City, April 14 & 15, 2012. 

Even better, Whip Hand Cosmetics will include a card profiling the Grand Prize Winner with every bottle of the makeup remover the company ships for the next year. The winning entry will become the official, permanent name of the makeup remover product.

Enter the contest today at the Whip Hand Cosmetics “Fame Your Name” Cosmetics Naming Contest.

“Whip Hand Cosmetics was built on the idea that we wanted to create a company that included beauty, fashion and cosmetics professionals in the process of creating exceptional, innovative and trend-setting products that met and exceeded professionals’ needs,” explains Riese Lauriat, Whip Hand Cosmetics Founder and Chief Makeup Artist.  “Even more importantly, we believe in promoting great talent, regardless of their level of experience, credentials, pedigree, or connections. That’s why we took the step of upping the ante, by giving the person with the winning name the opportunity to be promoted alongside our product when it ships.”

The contest asks beauty, makeup and fashion professionals, as well as the public, to come up with a name for Whip Hand Cosmetics’ new makeup remover product.

Whip Hand Cosmetics is accepting entries for the first round of the contest until midnight EDT Monday, March 12, 2012. The contest is open to U.S. residents, 18 years or older.

A group of judges at Whip Hand Cosmetics will choose the final five most promising names from all of the entries and announce them Wednesday, March 14th, 2012 on the Official Whip Hand Cosmetics Facebook page. The product name that receives the most “Likes” during the public voting period will become the official name of the makeup remover product.

The four Runners-Up will receive a $25 Whip Hand Cosmetics Gift Certificate and a free 8 oz. bottle of the makeup remover when it’s released. 

For more information on the Whip Hand Cosmetics “Fame Your Name” Contest, including officials rules, please visit WhipHandCosmetics.com/fame

About Whip Hand Cosmetics
Whip Hand Cosmetics offers luxury cosmetics and skin care products developed and manufactured in Detroit, by women for women, with attitude. The company’s innovative and trend-setting cosmetics and beauty products are made in small batches by hand. This process, while more labor intensive, sets Whip Hand Cosmetics apart from many large, corporate-owned cosmetic brands and manufacturers who “private label” the same product to multiple distributors and salons, often at different prices. The only way to own Whip Hand Cosmetics products are to purchase them directly from Whip Hand Cosmetics through their online boutique or from a select, approved Whip Hand Cosmetics salon or retailer.

The Whip Hand Cosmetics Collection will officially debut at The International Makeup Artists Trade Show (IMATS) April 14 & 15, 2012, in New York City. To regist or attend, visit: http://www.imats.net