The Whip Hand Cosmetics Team headed to The M@dison Building in Downtown Detroit (selected as one of the “The World’s Coolest Offices” by INC Magazine) to shoot our “super-secret” campaign for “How To Be A Redhead.”
While we can’t disclose just yet why we were doing the shoot and what it’s for, you’ll find out soon enough.
The campaign features the fabulous Detroit model Kelly Kirstein shot by Detroit fashion photographer Laur Nash. Photographer Andrew Fang was kind enough to join us all day to shoot the critical video footage that will accompany the still photography in the campaign.
Check out the behind the scenes photos from the shoot and stay-tuned for more details in February about what we’re up to. We’re really excited about this one. Could 2013 be the Year of the Redhead at Whip Hand?
The only thing hotter than the temperature in Metro-Detroit during our 2012 Summer/Fall Makeup Campaign shoot was the makeup on Whip Hand Cosmetics models Nia Scott and Cassie Keller.
Shot in the midst of a week-long heat wave with temperatures topping 103 degrees on the day of the shoot, we ended up scrapping a series of planned outdoor scenes and instead retreated back into the air-conditioned comfort of the Presidential Suite at the Inn at St. Johns in Plymouth, MI. In addition to shooting our new mid-summer palettes, we also shot our “Hardboiled! Collection” for Fall - (we’re holding those photos back until the full campaign launches in the Fall!)
Check out some of the behind the scenes shots we took of photographer Laur Nash and the fabulous women of Whip Hand Cosmetics:
Makeup Tools of The Trade: Whip Hand Cosmetics “Power Tools Vol. I” Makeup Brushes by Esum, Pixiwoo Brushes, Nurturing Force, and new Whip Hand Summer and Fall Color Collections.
Whip Hand Cosmetics Blank Makeup Face Chart
Whip Hand Cosmetics Founder & Chief Makeup Artist, Riese Lauriat, Using KettJet Airbrush Machine and Kett Hydro HD Foundation to build Nia Scott’s Bright, Summery Makeup Look
Riese applying Whip Hand Cosmetics’ Lip Creme to Model Nia Scott
Finishing up Nia’s lips …
Makeup Artist Deaette Dwyer working on model Cassie Keller’s Summer Makeup Look
Cassie in front of photographer Laur Nash’s lens
Nia in her completed summer makeup look …
Makeup Poker Anyone? Whip Hand Cosmetics Playing Cards used as a prop in our Fall “Hardboiled! Collection” Ad Series featuring Cassie Keller
Vintage Red Suitcase Filled with Glam and Glitz: Props for the “Hardboiled! Collection” Shoot.
More goodies ….
Whip Hand Cosmetics “Beep” Yellow Pure Pigment Loose Eyeshadow in a cordial glass. We used this as a prop in the “Hardboiled! Collection” series. You’ll have to wait for the final campaign to debut to see how we used it.
Credits: Makeup by Riese Lauriat, Deaette Dwyer and Natalie Henry. Hair: Toni D. Styling: Tim Kelly/Whip Hand Cosmetics. Behind the Scenes Photography shot by Whip Hand Cosmetics on iPhone.
Recognized as one of the most promising young designers not just in Detroit, but nationwide, the best way to describe FLD’s design aesthetic is “Eco-friendly Chic.” Made in the USA of natural fibers, her pieces combine body-flattering draping with a surprising amount of underlying structure that makes her clothing extremely versatile and wearable by women of all body types and heights. Many of her designs are “multi-functional” — allowing you to reconfigure the look of the garment just draping or tying it differently. When we saw Fotoula’s newest designs during the shoot, we were blown away with how far this already fabulous line had come in just a few months.
Check out some of the behind-the-scenes shots we took on the set with Instagram. Joining Whip Hand Cosmetics on the set was fashion photographer Laur Nash, hair stylist Laura Rose, FLD Sales and Creative Director Amy Gutz, Whip Hand Cosmetics Founder and Chief Makeup Artist Riese Lauriat and models Cassie Keller and Jordan Miletti.
Meet Detroit-based Fashion & Beauty Photographer Laura Nash: The Eyes Behind the 2012 Whip Hand Cosmetics Launch Campaign
It’s an exhilarating time to be launching a fashion or beauty business in Detroit. Over the past 16 months, the city has been rapidly redefining its fashion and design aesthetic, thanks in large part to a crop of young agent provocateurs who are challenging the style status quo in the city and surrounding suburbs.
And the center of this new movement is an unassuming 23-year-old fashion and beauty photographer named Laur Nash.
If you met Laur on the street, you’d never know that she’s one of a small core of Detroit-based photographers that are at the center of a style and creative revolution in the city.
For being a self-professed “introvert”, Laur seems to be everywhere these days. In other words, the girl has hustle. And people are taking notice, not just because her laid-back West Coast demeanor makes her a breeze to work with, but because what she lacks in years of experience, she more than makes up for in skill, originality, vision and creativity. Laur is one of those rare photographers who was born with “The Eye” — give her a 60 second creative brief and let her go. She makes the rest happen.
Watching Laur’s portfolio and style develop over the past year has been thrilling. We consider her to be one of the most promising and talented up-and-coming new photographers not just in Detroit, but in the country. So we were ecstatic when Laur accepted the Whip Hand Cosmetics Launch Campaign assignment earlier this year. We were even more thrilled when we saw the first round of proofs come back. Not only did she capture the vibe we were going for with this first round of editorial for Whip Hand Cosmetics, but she also captured the energy and beauty of models Cassie Keller and Nia Scott (who had never shot with Laur before.)
At Whip Hand Cosmetics, we like to share the love and highlight the talented models, stylists, makeup artists and photographers that make our brand shine. The more successful they are in their careers, the happier we are. Earlier this month we asked Laur to play a game of “21 Questions” and here’s what she came back with:
1. If you could photograph one person alive or dead who would it be and why?
Andrej Pejic – his androgyny is so beautiful and mesmerizing. He can pull off anything. I’d love to have him as a muse.
There are so many out there that I look up to, including many in Detroit. One photographer that I always go back to for inspiration is Lara Jade. Bruno Dayan is a new favorite. I’m always stumbling upon amazing photographers.
4. If you could take credit for any famous photo, which would it be?
I couldn’t pick. I’d rather have the experiences that went in to many famous photos, than credit for the photo itself.
5. What’s your favorite piece of photography equipment?
I’m assuming the camera body itself is a given, so I’d have to go with my 50mm 1.8 lens – I love using it for natural light fashion and beauty work.
6. Apple or PC?
7. iPhone or Android?
8. What inspires you?
Exploring places. Meeting new people. Looking at photographs. Fashion. Makeup. Movies. Books. What doesn’t inspire me would be a question just as difficult to answer. My eyes are constantly open and searching.
9. What’s in your purse?
Nothing out of the ordinary. Definitely a few business cards – never know where you’ll go and who you might meet!
10. What’s your favorite music to play during a photoshoot?
Anything upbeat and fun. I’m not too picky when it comes to music as long as it sets the right mood.
11. The one item you could not live without?
My camera will always be number one. Aside from that, I’m not the kind to get too attached to the things I own. My bed would probably be the best bet, though!
12. “Beautiful” is ….
In everything, everyone, every story and experience. It’s in life itself.
13. What’s your favorite thing about Detroit?
The supportive community. My experiences here have been amazing thanks to the people who are optimistic, helpful and energized about the future of Detroit. I have received so much support and love from everyone I’ve met here that it’s completely overwhelming. It’s definitely a beautiful thing.
14. Your pet peeve?
People who are unwilling to learn, or admit they are wrong.
15. When I grow up I want to be ….
Fashion photographer, artist, designer, writer, teacher, creator, traveler…If you can’t tell, I’m already a dreamer.
16. What’s you favorite thing to photograph?
Definitely people. For being such an introvert, faces are my favorite subject. I’m specifically interested in pursuing fashion photography. I don’t think I could shoot fine art landscapes without thinking they could be improved with a fashion model.
17. Where did you grow-up?
I grew up in Northern California, specifically in the San Francisco Bay Area. I moved to Michigan right out of high school – and love it here!
18. What’s the one thing you could not live without?
I couldn’t live without the love + support of my family, friends and boyfriend. I’m truly lucky to have so many people that believe in my abilities!
19. Money, Fame or Art?
Art. Money, only if it stems from the art. Fame is not really conceivable or desirable to me.
20. Personal Motto?
“If you’re not scared, you’re not living.” I’ve been scared and excited a lot, lately. And it’s all been worth it.
21. Favorite Quote?
“Learn to value yourself, which means: fight for your happiness.”-Ayn Rand
Whip Hand Cosmetics Model and Actress Cassie Keller Dishes On Modeling, Fashion, Music, Movies and What Sexy Is (Einstein Quote included!)
1. Who is your favorite fashion designer? My favorite fashion inspiration is Coco. I miss her boyish minimalist style!
2. What’s the most challenging thing about modelling professionally? Being different makes my professional life more challenging. I just always have to remember to stick to who I am because that is why I am blessed with opportunity. One person’s negative opinion can suck, but I would not change myself to fit the definition of what someone else wants me to be.
3. What’s your pet peeve? Cat hair.It gets everywhere. I have to take a lint roller with me everywhere!
6. What are the three makeup or beauty products that you couldn’t live without? Moisturizer, chapstick, and a hot colored lipstick.
7. Style is? Infinite and undefined.
8. Sexy is? Letting go. Release the inhibitions.
9. What’s your guilty pleasure? Gossip mags! I hate admitting that too!
10. What’s in your purse? Too small of a purse and too much crap! The only thing of substance is my chapstick and hand sanitizer.
11. What inspires you? The atmosphere and the feel of a place or something is inspiring. Also Lady Gaga because she just f-ing rocks!
12. When I grow up, I want to be … Ugh…the future comes so fast. I cannot plan my life. I like to let my life unfold in front of my eyes.
13. Money, Love or the cover of Vogue? Love. Life without love would be meaningless.
14. Unlimited shoes or unlimited handbags? Unlimited shoes – high heels are the sexiest thing a woman can own.
15. What are you most proud of? My relationship with my family. Without their support and love, I would not be where I am today.
16. iPhone or Android? iPhone. Unlimited free games? Yes, please!
17. Facebook or Face-to-Face? Face-to-face
18. What do you look for when you choose a photographer? I like someone with a good, unique portfolio but it is much more than that. I have to have a good feeling off of someone before I will commit to a shoot. If there is no chemistry, the pictures will not have good chemistry either.
19. Your favorite movie? Anything Tim Burton. His movies always take me to a different place.
20. Personal Motto: My mom always tells me to “shine on you crazy diamond.” Pink Floyd is my favorite and inspires me throughout anything I do.
21. Favorite Quote? “The woman who follows the crowd will usually go no further than the crowd. The woman who walks alone is likely to find herself in places no one has ever seen before,” – Albert Einstein
22. Your favorite makeup brand: WHIP HAND! Where else can I get the perfect hot colored lipsticks no one else has?!
23. What’s the one thing most people don’t know about you, but should? Sometimes I act like I do not know what is going on. But I am always one step ahead of the game
24. The one thing you can’t live without? My family.
25. If you could change one thing about the modeling industry, what would it be? The modeling industry has such a set vision on what they think is perfect. There is no perfect and will never be a perfect.
26. Your advice to aspiring models? If you feel like modeling if something you are and want to be, then go for it. We live in a new world. I truly believe everything is possible. Just always remember who you are for it does not matter what others think you are.
27. How do you relax? Yoga helps keep me centered in this crazy business. It always helps me to focus. I have to remind myself that I am thankful to have the gift of breath each day. It keeps me humbled.
Whip Hand Cosmetics. Ultra-premium, professional makeup artist quality cosmetics. Eye Shadow, Lipstick, Lip Gloss, Concealer, Foundation and Body and Skin Care products. Made in the USA by women for women. Whip Hand Cosmetics: Practice The Art of (Makeup) Control.