Whip Hand Cosmetics celebrates the depth and diversity of today’s modern, independent woman with luxury, professional makeup artist-quality cosmetics and face and body products made in the USA, by women for women. The company’s edgy film-noir and vintage pulp fiction-inspired marketing and advertising features both professional models and “everyday women” who exemplify the Whip Hand philosophy of confidence, strength, independence, intelligence and personal style.
Founded by professional makeup artist Riese Lauriat, Whip Hand Cosmetics grew out of Riese’s ongoing obsession with developing a line of premium-quality cosmetics for her own professional use on models, brides and her clients.
Frustrated with having to multi-source her kit from dozens of different cosmetic brands in order to create the perfect face, Riese began a nearly two year process of developing a single line of cosmetic and body and skin care products that solved the most common complaints among professional makeup artists and their clients.
Fascinated by the burgeoning artisan and homemade makeup industry, Riese decided to skip sourcing production of her cosmetics line to the usual large, overseas private label cosmetics manufacturers and instead develop her line using smaller, upstart producers based in the United States. The “in-sourcing” of Whip Hand Cosmetics rewards the ingenuity and hustle of these smaller producers (most owned by women,) while allowing them to grow and create jobs and opportunity in their local economies.
All of the products bearing the Whip Hand Cosmetics name are Made with Attitude in Detroit, Michigan or by Michigan manufacturers. In some cases, we’ve partnered with other companies like Muse Beauty to bring you products from the fabulous, New York-based Kett Cosmetics, as well as Esum Brushes to create Whip Hand Cosmetics packages hand-picked by Riese that put the world’s best beauty tools and products in your hands.
The full Whip Hand Cosmetics collection will debut in Spring of 2012. For more information on Whip Hand Cosmetics, email: [email protected].